The country’s largest energy forum brings together industry leaders, experts, and guests from across the nation. For this event, a dedicated branded merchandise collection was developed, built around the forum’s core message: CONNECT. CREATE. CONTINUE.
The task was to translate these three principles into a cohesive visual system. Modular, ring-based graphic forms were chosen as the foundation structures that unfold across multiple planes. This metaphor reflects the idea of a person as an expanding system capable of evolving in different directions, unlocking potential, and generating forward movement.
The project consisted of two merchandise directions: The first was a Speaker Gift Set designed for the forum’s speakers and sponsors. It included a curated selection of premium, universally appealing items with a focus on wellbeing, quality, and the emotional experience guests would carry with them beyond the event.
The second was an Event Collection created for forum attendees and commercial distribution. Within this line, the core visual mark was modified to distinguish the two product streams while maintaining a unified graphic concept. The capsule included apparel, beverages, accessories, and souvenirs made from recycled plastic. The product curation and overall material quality played a crucial role in shaping the forum’s communication with its audience.
The result is a cohesive branded merchandise collection that encapsulates the ideas envisioned by the forum’s creators. It underscores continuous growth, collaboration, and forward motion while remaining practical, contemporary, and instantly recognizable.