2023

Sportswear Design/Print & Graphics Design/Color & Material Design

FC Krasnodar Home Jersey 23/24

FC Krasnodar is a young and confident force in Russian football, with its own philosophy, visual language, and signature pace of play. The team consistently ranks among the country’s top three
clubs, which means the kit must communicate the same energy: modern, strong, and unmistakably recognizable.

To create the 23−24 home kit that doesn’t simply follow the club’s identity but amplifies it.
The kit had to work in motion — on the field, under stadium lights, and in the intensity of real play.

The project covered a full development cycle:
— building the overarching concept and several design directions,
— creating an original pattern and working with branded club graphics,
— preparing technical materials for production,
— working with samples and refining materials and details,
— crafting the presentation concept and bringing it to life in media.

At the core of the visual system are the club’s signature colors: black and green. The custom pattern is built on dynamics, speed, and pressure — the qualities that define the team’s playing style.
In motion, this rhythm reads as a unified character: confident, sharp, unmistakable.

The final home kit became an integral part of the club’s refreshed visual identity and seamlessly fit into the season’s branding. It received enthusiastic feedback from players, fans, and the football community becoming a standout element of the club’s style and another step forward in the evolution
of the brand.