Winline is one of the country’s leading sports brands, supporting major athletic disciplines and uniting a strong roster of ambassadors from professional athletes to prominent media personalities. To strengthen communication with the brand’s audience, the task was to create a unique collection of items that ambassadors would genuinely want to use, naturally integrating the brand into their everyday lives.
The collection was divided into several directions — sports, travel, interior, and accessories allowing it to reflect different lifestyles and personal interests. The core objective was to design items with modern, subtle, and effortless brand integration, avoiding anything overly promotional.
As part of the project, interior objects and items from other categories were developed. The brand’s visual identity was embedded into each piece with precision and restraint enhancing the character of the items without overwhelming them, ensuring a contemporary look and an unobtrusive presence in daily use.
The result is a set of objects that enables Winline to build meaningful communication with its ambassadors through items people truly want to wear, use, and share.