This project is part of a large-scale charitable initiative founded by the owner of FC Krasnodar (Russian champions of 2025). The program includes 124 training centers across the country, where boys and girls train under professional coaches, take part in tournaments, and receive real opportunities to grow in the sport. The most promising young athletes can continue their journey at the professional FC Krasnodar Academy — one of the leading youth football schools in Russia.
The club’s philosophy goes beyond physical training and focuses on developing strategic thinking. Every student at the academy studies the fundamentals of chess — a tool for expanding vision, analyzing the field, and learning to play ahead of the opponent. This idea became the core of the new visual concept: the chessboard pattern as a symbol of strategy, forward movement, and the power of the mind in sports.
The project includes more than just match kits. We developed two football uniforms, as well as a full training line featuring a tracksuit, windbreaker, puffer jacket, beanie, cap, and backpack. Every item was designed to ensure young athletes feel comfortable and confident in any weather — during training sessions, matches, or on their way home.
Сreated custom patterns, refined color combinations, and worked through multiple fabric and trim samples. The result is a cohesive collection of eight essential items, unified by a consistent visual system and the philosophy of the club.
The project is extensive not only in concept but also in execution: every child in every training center receives a complete set of apparel every year. This transforms the kit into a true symbol of unity. When you see young athletes walking through the city in the same uniform, you instantly recognize them as part of one system, one dream, and one future.